Social Media Facts and Stats

January 16, 2012

Power of Word of Mouth

 

Consumer Demand for Ratings & Reviews

 

Marketer Demand for Ratings & Reviews

 

Consumer Demand for Ask & Answer™

 

Cross Channel Marketing

  • Two or more channels are used by 78% of consumers to browse, research and make purchases. (ATG, March 2010)
  • Three or more channels for a single transaction are used by 30% of consumers. (ATG, March 2010)
  • Mobile devices are used by 32% of consumers to browse or research products or services at least once a month.
    (ATG, March 2010)
  • 15% of consumers are completing transactions with their mobile devices monthly. (ATG, March2010)

 

Conversion Results

 

Average Order Value Results

 

User-generated Content Beyond the Web

 

Email Campaign Results

 

Search Engine Optimization Results

 

Return Rates and Customer Satisfaction

 

Evolution of Advertising and Media

 

Search

  • 25% of search results for the world’s 20 largest brands are links to user-generated content. (Socialnomics, August 2009)
  • 196% increase in paid search revenue for Office Depot when using verbiage from product reviews in ad copy. (Office Depot, 2008)
  • In a SearchVoice study of 30,000 monthly SearchVoice visitors, conversion was 60% higher, spending went up 50% more and visitors viewed 82% more pages. (Major electronics retailer case study, August 2008)
  • The ability to refine site search results by customer rating led to 22% more sales per unique visitor on a same-session basis and 41% more sales per visitor on a multi-session basis. (Bazaarvoice)
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